Etemia Cosmetics Branding
In our collaboration with Etemia Cosmetics, we focused on crafting a brand identity that epitomizes elegance and scientific precision. Our design journey began with the creation of a logo that harnesses the simplicity and sophistication of Japanese minimalism, setting the tone for the entire branding strategy.
Service
Branding,
Packaging
Client
Etemia Cosmetics
Year
2023
The packaging’s concise style creates a luxurious image, emphasizing the professional approach to Etemia’s cosmetic products, which are developed by a medical chemist and backed by scientific research.
The essence of the base line is defined by strictness, premium quality, and minimalism. Etemia’s premium brand palette features a deep teal combined with gold, accentuating the brand's high-end nature and conveying the superior quality of the cosmetics.
Design Philosophy for Etemia Logo
The logo for Etemia was designed in the spirit of Japanese minimalism, where everything is precisely measured, stylish, and upscale.
This design approach successfully reflects the brand's character, distinguishes it from the loud mass market, avoids the impersonal 'medical' and 'professional' look, while remaining within the cosmetic product design category—a crucial aspect as deviating too far from the expected look in cosmetics can significantly reduce sales due to consumer unfamiliarity with overly distinct designs.
